Iron Peony partnered with MC3 to create a series of logos and branding concepts for OneOncology, a network dedicated to advancing cancer care through collaboration, innovation, and patient-centered treatment. Our goal was to craft a visual identity that encapsulated OneOncology’s mission of unity, care, and forward-thinking healthcare solutions.
Design Concept & Execution
With a focus on inclusivity, collaboration, and impact, we explored multiple typographic and iconographic treatments that reinforced the power of “One”—a key element of OneOncology’s name and mission. The design process led to several distinctive branding themes:
1. Every Patient Deserves One
This concept highlights OneOncology’s commitment to personalized care, ensuring every patient receives the highest level of attention. A radiant, energetic glow surrounds the numeral “1,” representing innovation and the guiding light of cutting-edge oncology treatment.
2. One For Good
Emphasizing the collective strength of the oncology community, this mark reinforces the patient-first approach. The gradient color scheme adds warmth and movement, symbolizing progress, collaboration, and the pursuit of better outcomes.
3. One For All
A sleek, minimalistic take on unity in oncology. This design speaks to the power of a shared mission—patients, doctors, and caregivers coming together to create a more connected and effective healthcare experience.
4. Deliver The Promise
With a bold, flame-like motion, this variation amplifies OneOncology’s unwavering dedication to innovation, speed, and reliability in cancer care. The torch motif signifies leadership and carrying forward the mission of comprehensive, high-quality treatment.
Impact & Reception
The final suite of logos provided OneOncology with versatile, future-proof branding elements that resonate across digital and physical applications. Whether used in campaigns, on signage, or within internal materials, each mark reflects the organization’s core values while maintaining a striking and recognizable aesthetic.
Through this project, Iron Peony was able to merge strategy, design, and storytelling into a compelling brand experience—one that reinforces OneOncology’s role as a leader in modern cancer care.
